Graduation photos every student wanted, and the alumni emails the school needed.

The relationship that ends when the email expires

Católica Lisbon is one of Portugal's leading business schools. Its MSc graduation is a milestone for hundreds of students, and the natural starting point for a lifelong alumni relationship. The problem is timing. A graduate's university email is deactivated soon after the ceremony, so the school loses its line to exactly the people it most wants to stay close to, right at the moment goodwill is highest.

The graduation photos did not help. Hundreds of graduates, more than a thousand images, and no easy way for anyone to find their own. The one natural reason to stay in touch was buried in a folder.

Photos they wanted badly, contacts the school kept

Relivo turned that moment into a connection. Graduates upload a selfie and receive every photo they appear in from the ceremony. In the same flow, they confirm a personal email and opt in to hear about future alumni events. Everything is consent-based and GDPR-compliant.

Students got what they wanted most, and they wanted it badly: of 1,455 selfie searches, 1,360 were matched, a 93.47% success rate, and the gallery saw 2,151 downloads, nearly two per student.

In doing so, the school captured something it usually loses: a verified, consented personal email for each graduate, secured before the university address went dark.

Graduation day, with the relationship already in hand

Instead of rebuilding alumni contact lists years later, Católica Lisbon left graduation day with the relationship already in hand.

The warmest data you will ever collect is the data someone gives you to get something they love. Graduation photos are exactly that.