The race photo every runner opens, and the sponsor brand that rides along.

60,000 runners, 46 events, and one thing everyone wants

bunert Events is one of Germany's busiest sports-event agencies. From its base in Essen, it runs 46 events a year for more than 60,000 runners across the Ruhr region, from the E.ON Firmenlauf Essen to the Team Walk Tour and the Rhein City Run. Almost every event is built around a head sponsor whose brand carries the day.

After a race, runners want one thing above all: their own photo. bunert used to deliver those photos as a shared Google Drive link, thousands of images in a single folder. Finding your shot meant scrolling endlessly, and most runners gave up. The photos went unseen, and so did the sponsor's brand sitting on them.

A personalized email more than 95% of runners click

bunert moved photo delivery to Relivo. Now a runner uploads a selfie and receives a personalized email containing every photo they appear in, wrapped in a cover branded for the event's head sponsor. Runners pay nothing.

The result was a personalized email that more than 95% of recipients clicked through — the kind of engagement most brands never see on a marketing send.

Free for attendees, monetized for sponsors

The model is the real shift. Free for attendees, monetized for sponsors. The race photo — the single piece of content every runner actively wants — becomes premium branded real estate on the one email they reliably open.

Relivo builds an automated sponsor upsell into that moment, so the head sponsor gets measurable reach and bunert gets a renewable revenue line instead of a photo-hosting cost.

Event photos are usually a cost and an afterthought. Delivered right, they become the moment your attendees most want to open, and the best ad your sponsor will run all year.